3D TV from Sky and Virgin Media will not going anywhere soon

The two broadcasters, Sky and Virgin Media are looking to win consumers over to their respective 3D services. 3D TVs have only been available in the UK for a handful of months, but the technology is taking major strides in winning over consumers with new content and major advertising campaigns.

The digital TV giants have underlined their commitment to working on their 3D propositions in 2011. Chief engineer at Sky Chris Johns went on to insist Sky 3D is in need of more content and that the channel will not begin broadcasting around the clock just for the sake of it.

All of this suggests to us that both companies are well aware of the importance of the 3D TV market in order to meet the ever-growing consumer demand for this new technology.

Still unconvinced that 3D is here to stay? It’s worth taking a look at figures released by electricals retailers Currys and PC World ahead of the busy Christmas period, which revealed TVs of this type accounted for just under a third of all sales of large-screen sets in their 650 UK stores and online.

Category: 3D TV News