3D TV sales expected to reach 3.2 million units

The number of 3D TV sets shipped around the world is forecasted to reach 3.2 million units in 2011.

Research by Display search, reveals that there has been heavy investment by manufacturers on 3D TV sets but lack of content has been the main barrier to buy.

Director of TV electronics research at DisplaySearch, Paul Gray, said: “TV manufacturers really got ahead of themselves in 2010, and they forgot that a TV is a tool to watch content. People will only buy a 3D TV if there is enough content to watch, and in 2010, there simply was not enough 3D content available.”

With consumer consumption expected to increase for 3D compatible products, the industry is expected to produce 18 million 3D TV sets in 2011. This might lead to a shipment of 91 million 3D TV sets in 2014.

“TV set makers are strongly committed to 3D, and they expect their strong lead to encourage content creators to follow,” Mr Gray added. “Weakness in the North American TV market was largely to blame for slow 3D shipments, although our research shows that only 40 3D Blu-ray disc titles were available across all genres at the end of 2010”.

Category: 3D TV News