Samsung Aim To Kickstart 3D TV Revolution By Slashing Prices
The Korean manufacturer Samsung are aiming to significantly boost the 3D TV market in 2011 by reducing costs by up to 65%.
The big manufacturers such as Sony, Panasonic, Samsung and Toshiba have made considerable investments in 3D technology in 2010. Although 3D television technology sales were not disasterous, a lack of content meant that less than a million high end 3D enabled TV sales in the US were sold.
John Revie, Samsung home entertainment senior VP, says that he expects to sell as many as 6 million units in 2011 by applying 3D technology to more basic TV models. The noticeable trend in 2010 for consumers buying a new TV was to look further down the model range. Bare bones 2D models sold particularly well. Samsung want to take advantage of this trend by offering 3D capability on 80% of their 2011 TV model range.
A major disincentive for consumers thinking of 3D adoption was the cost of glasses. Samsung are aiming to reduce upfront costs by offering more basic 3D capable TVs that don’t include glasses or 3D transmitter in the initial cost.
Samsung’s Korean rival LG are going a step further with the introduction of ‘Passive’ 3D technology in 2011. Over half of LG’s TV model range will adopt this alternative approach to the new format; which offers the significant advantage of much cheaper glasses.
Despite the 3D TV getting off to a shaky start in 2010, the format is generally recognized as a genuinely innovative and exciting 3D TV experience.
Category: 3D TV News, Samsung 3D TVs
